![]() Note: Many big brands have multiple pages for the separate regions of the world, so an ad you’re looking for might be under a different page. This tab will show you all the countries that the page currently has ads running for, and you can choose a specific one. The first filter, Country (indicated by “All” in the picture above), can be used to choose which country you’d like to see ads for. It helps you make sure you’re always on top of your marketing game! It’s also a good way to get ideas for your Facebook ad template. ![]() Using the Facebook Ad Library is the best way to gain insight and influence from the ads of your competitors. So, if you aren’t keeping an eye on what your competitors are up to, you can easily fall behind. This is important because the world of digital marketing can be cutthroat. But for marketers, the Ad Library is a tool that lets you see all the advertisements your competitors are running in one place. ![]() The tool is extremely useful for those that are interested in politics, as it allows them to see who is funding what, how much they’ve spent, and their reach across different demographics. Any ad that is currently running on Facebook and Instagram can be found in the library, as well as political and issue ads that are inactive (up to 7 years back). To improve transparency, Facebook decided to provide everyone (including those without Facebook accounts) access to information on all active ads on its platforms. Before we dive into how to use the Ad Library to benefit your brand, we’ll go over exactly what it is, and how it came to be.įacebook created its Ad Library in 2019 as a direct response to the Facebook political ad controversy in 2016.
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